Gamers are used to driving digital recreations of real-world performance cars. But the Team Fordzilla P1 is something else: A virtual hypercar created purely for gaming.
The P1 idea originated with Ford's vehicle design team. But their vision was about more than design. They wanted to involve our esports team, Team Fordzilla, and the wider gaming community in the process to create the ultimate virtual racer.
So, in March 2020, a unique collaboration between gamers and car designers was born. It's codename, Project P1.
Taking to Twitter, we asked Fordzilla fans to vote on eight key design attributes ranging from engine position to cockpit shape. More than 225,000 votes were cast, crowd-sourcing the fundamentals of the P1 design.
In another original twist, Fordzilla drivers got to choose key design features, but only by racing each other for the privilege! Digital mirrors, hybrid power source, HUD steering-wheel were just some of the cool features our drivers competed to select.
Next, Ford designers took on the challenge. Eight of our best went head-to-head, with the gamer-driven design choices as their brief.
Their eight concepts were judged by a panel of Ford execs led by our European Design Director, Amko Leenarts. After much deliberation, they shortlisted two interior and two exterior designs.
The final choice was now down to the gamers.
In a final twitter poll, over 80% of Fordzilla fans voted for designer Arturo Ariño's breath-taking vision.
The winning design
Based on the elements defined by the gamers, Arturo's design draws inspiration from the Ford GT. But then it goes its own way with incredible styling and unique features.