DRIVER ASSISTANCE SYSTEMS

ADVANCED SAFETY. ADVANCED COMFORT.

With busy roads and so many distractions, we could all use some help to make our journeys easier. Introducing Ford Advanced Driver Assistance Systems (ADAS). Intelligent safety features designed to help make your drive safer and less stressful.

EASIER PARKING

ACTIVE PARK ASSIST

Helps make parking in a busy street or tight space easy. The system can identify suitable parking spaces and then automatically steer you in. With rear-view cameras so you can keep an eye on your surroundings, you’re always in control.

Park Out Assist can then manoeuvre you back out of spaces, while Side Parking Aid warns you of any lateral obstructions.

Park assist on the dashboard
Screen with front view cameras

FRONT WIDE-VIEW CAMERA

The Front Wide-View camera gives you extra visibility on the road. A small panoramic camera on the front of your car, it relays a split-screen view to your multi-functional display, allowing you to see vehicles, cyclists, and pedestrians approaching from either side.

QUICKCLEAR HEATED WINDSCREEN

Gets your windscreen cleared fast on frosty mornings. Thin filaments heat your windscreen to de-ice, de-fog and de-mist the glass in seconds, as well as help defrost the wiper blades.

A man in the driver's seat

MORE RELAXED DRIVING

Blue Ford Puma with adaptive cruise

INTELLIGENT ADAPTIVE CRUISE CONTROL

For less stress when driving in heavy traffic. Simply set your desired cruising speed, and Intelligent Adaptive Cruise Control with Stop & Go automatically maintains a pre-set distance from the vehicle in front, bringing your car to a stop if necessary. Once the traffic ahead clears, the system accelerates back to your chosen speed.

LANE-KEEPING ASSISTANCE

Forward-looking cameras can detect if you unintentionally drift out of your lane. The system then alerts you by vibrating the steering wheel, and can even provide gentle steering assistance to help guide you back into the right lane. The Lane-Keeping System is designed for multi-lane roads. Automatically deactivates below 43 mph, or can be turned-off manually.

Red Ford Focus on the road
Blue Ford Puma on the road

HILL START ASSIST

Hill Start Assist gives you extra control when starting on a slope. The system works by maintaining pressure to the brakes for an extra 2.5 seconds, to temporarily stop you rolling backwards (or forwards) while your foot moves from brake pedal to accelerator. It’s also useful when stopping and starting on slippery surfaces.

AUTO START-STOP

When you stop at red lights or in heavy traffic, Auto Start-Stop can automatically switch off the engine while still supplying power to essential systems, like the headlights, air-conditioning and Ford SYNC. When you're ready to move again, just depress the clutch (or press the accelerator for an automatic), and the engine restarts.

Blue Ford Puma on the road
Projection of a girl driving

10-WAY ADJUSTABLE SEATS

Designed to increase comfort and reduce fatigue with ten separate adjustments and active motion massage. The seats feature eleven moving cushions arranged to provide extra support and, when needed, give you a gentle massage. Enough to relax but not distract.

BLIND SPOT INFORMATION SYSTEM

Blind Spot Information uses sensors to look for vehicles hidden in your blind spot. If another vehicle is detected, the system alerts you via discreet warning lights built into both door mirrors. Cross Traffic Alert helps when reversing out of spaces with limited visibility by sounding an alert if it detects vehicles approaching from the sides.

Red Ford Focus in the mirror
Hands on the wheel

TRAFFIC SIGN RECOGNITION

For signs at the side of the road or above it, permanent or temporary, Traffic Sign Recognition is designed to identify them. It then displays the sign’s information – including speed limits – on your instrument clusterTooltip. Speed limits will update every time you enter a new speed zone.

SAFER HANDLING

ELECTRONIC STABILITY CONTROL

Using sensors from the anti-lock braking and traction control systems. The Electronic Stability Control system senses when your vehicle is losing grip and automatically applies a braking pulse to individual wheels to help stabilise it.

Green Ford Fiesta ST on the road
Blue Ford Fiesta ST on the track

ROLL STABILITY CONTROL

Roll Stability Control continually monitors your car and driving conditions. If there is a dangerous situation that could cause the vehicle to roll over, the system kicks in. It triggers Electronic Stability Control to intervene, control the car’s speed, and restore stability.

TYRE PRESSURE MONITORING SYSTEM

An early warning if a tyre is going flat. Detects when tyres are starting to lose pressure and warns you via the instrument panel. You can also get alerts via the FordPass App, monitoring tyre pressure, washer fluid and lots more.

Wheel's Ford Fiesta ST