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Our vision for the future just accelerated with Ford BlueCruise, our hands-freeTry Ford Bluecruise today driver assistance feature designed to help make driving easier, more enjoyable, and less stressful. The first of its kind in Europe – now expanding to select Puma and Puma Gen-E, Ranger PHEV, Kuga series from Summer 2026. Enter a new era of mobility in your favourite Ford vehicles, and take the stress out of driving, not the fun. Coming soon to Kuga, Puma, Puma Gen-E and Ranger.
Get a glimpse of where your next hands-free motorway drive can take you on our Blue Zone network. Available on over 95% of the country’sTry Ford Bluecruise today motorways – just choose your starting location and destination.
We think the convenience of driving with BlueCruise speaks for itself. So we’re giving you the opportunity to try it free for 90 daysFord BlueCruise subscription, after which, it‘s only £17.99 per month or £215 per year. Auto-renews onto paid plan unless manually cancelled.
For your safety and peace of mind, we’ve rigorously tested our BlueCruise technology over 100,000 milesBluecruise safety instructions. Plus, the technology is continuously monitoring of the road and other drivers around you.
Turn the music up, enjoy watching the miles go by and arrive at your destination less stressed. BlueCruise unlocks a new world of driving convenienceDriver’s eyes must remain on the road.
The world of Advanced Driver Assistance technology is constantly evolving at a rapid pace. So, we’ll update BlueCruise maps automatically over-the-airEnable automatic updates as the technology and infrastructure progress. Making sure you’re always getting the most up-to-date experience.
Customers have the option to buy BlueCruise as a one-time purchase at time of new vehicle order, saving 20% vs. annual planSelect option for a one-time purchase.
We’ve rigorously tested this Ford BlueCruise technology, including racking up over 100,000 driving hours and consulting the authorities, for your peace of mind.
BlueCruiseFord Bluecruise switch on uses the driver-facing camera in the instrument cluster to carefully monitor your gaze and head position, checking that your attention is on the road ahead before the vehicle takes control.
Combining Speed Sign Recognition and Adaptive Cruise ControlFord Bluecruise switch on, your speed will be automatically set to the zone detected. For example, if going from a 70 mph road into a 40 mph, your vehicle will gently slow to 40 mph.
When activated, BlueCruise uses our intelligent Lane Centering technology to maintain steering control between lane markings.
