“These driver assistance systems for the mind, body and soul turn driving time into ‘me-time’,” said our technical expert Carsten Starke. “The principles learned and practiced in this unique car can be applied to other aspects of life, to enhance not just daily drives, but every single experience.”
We believe that taking a mindful approach to in-vehicle technology could help inform the design of future electrified and autonomous vehicles, enabling occupants to spend travel and charging time in a much more useful and relaxing way.
We already extends the benefits of mindfulness to our employees through the Ford Mindfulness Club by offering mindfulness training as well as regular meditation sessions to employees worldwide. Our “Share The Road” campaign is designed to foster greater understanding between road users to help make the streets safer for everyone.
“A car by itself is not mindful. But how a car is used and the behaviours that it supports, can be. Ford’s goal with this concept is to create experiences that encourage greater awareness. With unique features and embedded technologies, Ford is providing drivers and passengers with new ways to be mindful while in a Ford vehicle, anywhere along the road of life,” said senior adviser Mark Higbie, who helped introduce mindfulness to our workplace.
The Mindfulness Concept Car is now on display at IAA Mobility in Munich, Germany, that runs from Sept 6-12, 2021