What is Ford Pro?
Ford Pro™ is a standalone services and distribution business within Ford, fully dedicated to global commercial and government customers. The end-to-end solutions suite - combining vehicles and services, will create new levels of productivity for fleets of all sizes and industries to help their businesses thrive.
This article is an overview of Ford Pro, for more information please visit the Ford Pro website.
Why has Ford Pro been created?
Ford Pro will better serve customers by reducing the complexity of emerging technology to improve productivity, increase uptime, reduce cost of ownership, and help customers reach sustainability goals.
Frequently Asked Questions
What products and services are included in Ford Pro?
Ford Pro Vehicles offers a full portfolio of Internal Combustion Engine (ICE) and Electric Vehicles (EVs) with easy upfit/conversion integration.
Ford Pro Charging offers easy fleet charging solutions across home, depot, and public environments.
Ford Pro Software offers a full suite of connected services such as telematics, data, and software apps across internal combustion and battery electric fleets.
Ford Pro Service provides tech-forward commercial maintenance and repair through dedicated service hubs and mobile service.
Ford Pro™ Financing offers simplified financing and bundled solutions.
What will the Ford Pro organisation do, and how is it different?
We have set up a global organisation with local implementation. Totally dedicated to commercial customers, helping them be more productive. We are integrating vehicles plus a range of new services to grow the business and improve loyalty.
What markets is Ford Pro available in?
The Ford Pro framework will be constantly upgrading the portfolio of differentiated services and customer experiences globally.
Please visit your local Ford Pro website for more information on availability.
What market trends is Ford Pro seeking to address?
Emerging technologies such as powertrain innovation, data and connectivity are changing how commercial customers operate. The acceleration of data and technology has shifted behaviours of the modern commercial customer.
There is also a heightened focus on services that deliver enhanced productivity, ease, and convenience throughout the customer lifecycle.
What customer pain points is Ford Pro trying to solve?
Ford Pro seeks to:
- Reduce the fragmentation associated with managing multiple vendors and software platforms
- Decrease complexity in the transition to Electric Vehicles (EVs)
- Increase uptime and unpredictability associated with vehicle maintenance and repair
- Provide solutions available to small businesses
- Ease financial uncertainty caused by high upfront costs
Why does Ford Pro need to be a separate business?
We have learned from our vast experience as a market leader in commercial vehicles, as well as other focused businesses in Ford, that dedicated customer focus and a separate business structure is the best to drive better integrated experiences, rapid modernisation and quicker decisions helping to unlock value for the enterprise.
Why global?
The global scope will allow Ford Pro to develop common platforms for synergies across regions and leverage global support for scale across the business.
Why include both ICE and EVs?
Commercial customers look to minimise fleet complexity. Their average fleet turnover is 10-15% per year, and as a result they will be operating mixed fleets for a long time.
Ford Pro is supporting the transition to EV's with offerings such as E-Switch Assist and Telematics, which help customers seamlessly integrate EV's into their fleets with maximum commonality.
What Charging Solutions will Ford Pro provide?
Ford Pro provides a holistic charging offering, which currently includes:
Please visit your local Ford Pro Website to see which charging solutions are available.
