At Ford, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain what cookies are; the purpose of those used on Ford websites; and what options you have to control or delete them – if you decide you want to.
What is a Cookie?
Almost every website uses cookie technology. A cookie is a small file which a server downloads to your personal computer (PC) or mobile when you visit a website. When you next return to the site using the same device, your PC checks to see if it has a cookie that the website recognises. If it has such a cookie, it communicates with the website and enables the website to read the information held in that. This allows the site to recognise that the browser has been visited before and, in some cases, may alter the content shown to reflect this.
You can find more information about cookies at:
What Cookies do we use?
The cookies used on this website have been categorised below. These are based on the categories as described in ICC UK Cookie guide.
Category 1 – ‘Strictly Necessary’ Cookies
These cookies are essential in letting you move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for such as shopping baskets or e-billing, cannot be provided.