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Ford's Cookie Policy

At Ford, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain what cookies are; the purpose of those used on Ford websites; and what options you have to control or delete them – if you decide you want to.

What is a Cookie?

Almost every website uses cookie technology. A cookie is a small file which a server downloads to your personal computer (PC) or mobile when you visit a website. When you next return to the site using the same device, your PC checks to see if it has a cookie that the website recognises. If it has such a cookie, it communicates with the website and enables the website to read the information held in that.  This allows the site to recognise that the browser has been visited before and, in some cases, may alter the content shown to reflect this.

You can find more information about cookies at:


What Cookies do we use?

The cookies used on this website have been categorised below.

Category 1 – ‘Strictly Necessary’ Cookies

These cookies are essential in letting you move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for such as shopping baskets or e-billing, cannot be provided.

Strictly Necessary Cookies

Cookie Cookie's Description
RT This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. This cookie contains information on the users session to support Akamais cache functionality 
BA This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. The users bandwidth results are stored within this cookie to help ensure the bandwidth test isn't repeated for the same user repeatedly for the Akamai cache functionality
AKA_A2 This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. This cookie is used for Akamais advanced acceleration feature, which enables DNS Prefetch and HTTP2 Push.
_boomr_akamaiXhrRetry This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser.
__cfduid Used by Fords content delivery network, Cloudflare, to optimize application performance, identify trusted web traffic and avoid malicious attacks
backToMainUrl When the user accesses a parallel running site within GUX, the url they are leaving, is stored, so when the user clicks back to main site, this back to main url cookie url is used.
JSESSIONID This cookie keeps information about your browsing history for the duration of that session
test Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.
cookie-configuration Used to store a users cookie opt-in settings. This is neccesary for thr websites GDPR compliance
guxfoe-cookiedisclaimer
Used to store if a user has previously seen the Cookie Disclaimer bannee which contains legal information that describes to user what actions are performed with the use of cookies on the Ford website
CookieConsent Used to store a users cookie opt-in settings. This is neccesary for thr websites GDPR compliance
lz_last_visit
Used to store information for the Sophus live chat service
lz_userid Used to store information for the Sophus live chat service
lz_visits
Used to store information for the Sophus live chat service
opus_auth When the user logs into My Ford, this cookie is created to indicate that the user is logged in
opus_expiry When the user logs into My Ford, this cookie is created and an opus expiry value is generated
opus_firstName When the user logs into My Ford, this cookie is created in order to store the user's first name
opus_guidTmp When the user logs into My Ford, this cookie is created and an opus expiry value is generated
opus_id When the user logs into My Ford, this cookie is created and an opus id is generated
opus_token When the user logs into My Ford, this cookie is created and an opus token is generated
opus_tokenid When the user logs into My Ford, this cookie is created and a token id is generated
PREF Stores your video player preferences for embedded YouTube videos
GPS Used to register a unique ID to enable tracking based on geographical GPS location for embedded YouTube videos from our official YouTube channel 
YSC Used to register a unique ID to monitor what videos from YouTube you have seen for embedded YouTube videos from our official YouTube channel 
VISITOR_INFO1_LIVE Used by YouTube to measure a users bandwidth to determine whether they get the new player interface or the old.
yt-remote-device-id Stores your video player preferences for embedded YouTube videos
yt-player-headers-readable Stores your video player preferences for embedded YouTube videos
yt-remote-connected-devices Stores your video player preferences for embedded YouTube videos
yt-player-bandwidth Stores your video player preferences for embedded YouTube videos
yt-remote-session-app Stores your video player preferences for embedded YouTube videos
yt-remote-cast-installed Stores your video player preferences for embedded YouTube videos
yt-remote-session-name Stores your video player preferences for embedded YouTube videos
yt-remote-cast-available Stores your video player preferences for embedded YouTube videos
yt-remote-fast-check-period Stores your video player preferences for embedded YouTube videos
unsupported-browsers-overlay-counter Used by Ford to determine whether to show the unsupported browser overlay when a user has visited the site with an unsupported browser
frontend
Used to store a random ID which ensures that a user can be uniquely identified as a guest or logged -in user
frontend_cid Used to store a random ID which ensures that a user can be uniquely identified as a guest or logged -in user
OGPC This cookie enables the functionality of Google Maps
OGP This cookie enables the functionality of Google Maps

Category 2- ‘Performance’ Cookies

These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. It is only ever used to improve how our website works.

Performance Cookies

Cookie Cookie's Description
_hjIncludedInSample
This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels
_hjRecordingEnabled This value is set when a Hotjar recording starts. It is used to see if the user is already recording this particular session.
_hjRecordingLastActivity This gets updated when a Hotjar visitor recording starts and when data is sent through the WebSocket (the visitor performs an action we record). This is later removed if the session becomes inactive and gets readded if the session resumes.
_hjTLDTest This checks if cookies can be loaded on the site by Hotjar, and is removed shortly afterward
hjViewportId Sets a unique Hotjar ID for the users session. This allows the website to obtain data on visitor behaviour for statistical purposes.
__hssrc Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
__hssc This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
__hstc The main cookie for tracking visitors for the HotJar Hubspot integration. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk This cookie is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
ajs_group_id Used with Hotjars Segment integration to track users website behaviour anonymously for performance monitoring
ajs_user_id Used with Hotjars Segment integration to track users website behaviour anonymously for performance monitoring
_pk_uid
Used with Sophus analytics to calculate session data via a client identifier
incap_ses_# (e.g. incap_ses_123) Injected by iPerceptions Content Delivery Network provider to optimize application performance, identify trusted web traffic and avoid malicious attacks.
Incapsula DDoS Protection and Web Application Firewall: The cookie on which HTTP requests are related to a certain session (AKA visit). Re-opening the browser and accessing same site is supposed to be considered different visits. In order maintain existing sessions (i.e. Session Cookie)
_s3_id.*
(e.g. _s3_id.41.83e0)
Used with Sophus analytics to calculate usage and campaign data via a client identifier that is randomly generated.
_s3_ses.*
(e.g. _s3_ses.41.83e0)
Used with Sophus analytics to calculate session data via a client identifier that is randomly generated.
dtCookie
Tracks visit across multiple requests for Dynatrace performance monitoring 
dtLatC Measures server latency for Dynatrace performance monitoring
dtPC Used by Dynatrace to identify proper endpoints and ideal location for performance montoring
dtSa Used to store contextual information of user actions to persist across pages for Dynatrace performance monitoring
rxsession Tracks visit across multiple requests for Dynatrace performance monitoring
rxlatency Measures server latency for Dynatrace performance monitoring
rxpc Used by Dynatrace to identify proper endpoints and ideal location for performance montoring
rxvisitid Sets a unique visit ID for the session for Dynatrace performance monitoring
rxVisitor Sets a unique visitor ID for the user for Dynatrace performance monitoring to identify the visitor to correlate sessions
rxvt Stores timestamps for Dynatrace performance monitoring to identify when sessions start & end
prexisthb Used by Dynatrace to manage the availability and performance of the site and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring.
_ft_info Used by Dynatrace to manage the availability and performance of the site and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring.
_mkto_trk Used by Dynatrace to manage the availability and performance of the site and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring.
intercom-id-emeshyeu Used by Dynatrace to manage the availability and performance of the site and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring.
rxec Used by Dynatrace to manage the availability and performance of the site and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring.
internalNavigationID When the user navigates the site, the internal navigation identifer is stored in local storage and can be used for analytics purposes to understand how a user navigates
_hjid This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.. This allows the website to obtain data on visitor behaviour for statistical purposes.
ipe.308.pageViewed Stores the number of visited pages in the current session for use with iPerceptions voice of customer survey analytics
ipe.308.pageViewedCount Stores the number of visited pages in the current session for use with iPerceptions voice of customer survey analytics
ipe_308_fov Stores the first page view for use with iPerceptions voice of customer survey analytics
ipe_s Prevents multiple invitation attempts for the iPerceptions survey 
iperceptions.com Stores visitor ID with history of previous website visits (time, ID, domain) and survey invitations shown for use with iPerceptions voice of customer survey 
visid_incap_# (e.g. visid_incap_123) Injected by iPerceptions Content Delivery Network provider to optimize application performance, identify trusted web traffic and avoid malicious attacks. Incapsula DDoS Protection and Web Application Firewall: The cookie on which sessions are related to a specific visitor (visitor representing a specific computer) in order to identify clients which have already visited Incapsula.
IPinvite.0f951b34-192b-4030-bfd3-b44c0f04aa61 Stores metadata on the iPerceptions Universal Code including: the device category (desktop, tablet, mobile) returned from a device detection library, the language (English, French, ...) of the user's browser, the URL where the Universal Code engine is located & the URL where triggers definitions are located for use in iPerceptions voice of customer survey analytics
IPengine Used to cache the iPerceptions Universal Code engine in client side storage to improve performance by minimising the number of required HTTP requests required for use in the voice of customer survey analytics
ipe.308.winning Used to store the list of triggers that the user can be invited for on their visit so that rates for each trigger are only evaluated once per visit for use in iPerceptions voice of customer survey analytics
IPdef.0f951b34-192b-4030-bfd3-b44c0f04aa61 Used to cache the Universal Script triggers definitions in client side storage to improve performance by minimising the number of required HTTP requests required for use with the voice of customer survey analytics
nlbi_* (e.g. nlbi_2192711) Injected by iPerceptions Content Delivery Network provider for load balancing cookie which ensure requests are sent to the same origin server.
psyma_ip_block Prevents an iPerceptions survey that was running from appearing if a Psyma survey had already been issued to the user
psyma_participation Prevents a user being invited more than once to the Psyma survey. If deleted, this will cause the survey to appear constantly.
s_cc Used to determine if cookies are enabled for anonymous Adobe Analytics performance monitoring
s_cp_pers Used to collect & persist the details of the last email campaign a user clicked through to the site from for Adobe Analytics performance monitoring
s_fid Sets an anonymous fall-back unique visitor ID for the user where the Adobe s_vi cookie cannot be set due to 3rd party restrictions for Adobe Analytics performance monitoring
s_p_s_prop8 Used to collect & persist the traffic source type which referred the user for Adobe Analytics performance monitoring
s_p13_pers Used to collect & persist internal campaign codes from internal links within the website for Adobe Analytics Peformance monitoring
s_sq Used to collect information about the links clicked on by users for anonymous Adobe Analytics performance monitoring
s_suite Used to collect the Adobe report suite ID relating to the site that the user is viewing
s_vi_*
Sets an anonymous visitor ID with date & time stamp to identify unique visitors for Adobe Analytics performance monitoring
ruxitagent_*_Store (e.g. ruxitagent_c1248d9aea60111f_Store) Used by Dynatrace to cache the last monitor beacon response, which contains the configuration for the real user monitoring JavaScript library for Dynatrace. It doesn't store any user-related data in localStorage
TCID Used with Sophus analytics to calculate usage and campaign data via a client identifier that is randomly generated.
TCSess Used with Sophus analytics to calculate session data via a client identifier that is randomly generated
v_starting Used to indicate the start of a visit to capture where the user came from
AMCVS_###AdobeOrg Used as a flag indicating that the session has been initialised for use in Adobe Experience Cloud services
AMCV_###AdobeOrg Used to identify a unique visitor ID that can be used by Adobe Experience Cloud services

Category 3 – ‘Functionality' Cookies

These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.

They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies collect may be anonymised and therefore cannot track your browsing activity on other websites.

Functionality Cookies

Cookie Cookie's Description
mbox Used by Adobe Target to provide the ability to test which online content and offers are more relevant to visitors within the Ford websites 
mboxEdgeCluster Used by Adobe Target to provide the ability to test which online content and offers are more relevant to visitors within the Ford websites 
optprg-visited-car-informations-v2 Used by Adobe Target for retargeting of users who have abandoned the B&P Journey. Information used in the popup displayed.
optprg-popups-disable Used for Adobe Target to limit the number of times /duration of 15 mins a user sees the retargeting popups. 
lp_custom_id Used to disqualify users from Adobe Target tests
popup_information Used for Adobe Target to limit the number of times /duration of 15 mins a user sees the retargeting popups. 
messenger_live_chat_https://www.ford.fr/_149552408416484_0 Used for the functionality of the Facebook messenger chat service 
dl-last-search-location Stores the user's last search location, so when they re-enter Dealer Locator, their last entry is pre-populated
dl-last-search-type Stores the user's last search type criteria, so when they re-enter Dealer Locator, their last search type is pre-populated
guxfoe.previousHierarchy When the user visits the site, the hierarchy is stored in local storage and can be used for onsite personalisation
guxfoe.previousSiteSection When the user visits the site, the section is stored into this cookie and can be used for onsite personalisation
check Used by Adobe to determine if a visitor supports cookies. Set each time a visitor requests a page

Category 4: Targeting/advertising Cookies

These cookies are used to deliver adverts more relevant and suited to you and your interests. They’re also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember what websites you have visited and this information is shared with other organisations such as advertisers. Quite often, targeting cookies will be linked to site functionality provided by the other organisation.

Web Beacons 

Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count then number of users who have visited these pages.

Web Beacons collect only limited information, these include a cookie number; the time and date of a page view, and a description of the page where the Web Beacon resides.

We may also carry Web Beacons that are placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the level of effectiveness of a particular campaign.

Targeting/Advertising Cookies

Cookie Provider Cookie's Description
demdex Adobe Audience Manager Used to assign a unique ID to a site visitor so that Audience Manger can perform basic functions such as visitor identification, ID synchronization, segmentation, modelling and reporting for targeting purposes
dextp Adobe Audience Manager Records the last time Audience Manager made a data synchronization call with data provider ID & timestamp for targeting purposes
dpm Adobe Audience Manager Used to record that a call from Adobe Audience Manager or the ID service is passing in data for synchronization or requesting an ID for targeting purposes.
ev_sync_dd Adobe Audience Manager (EverestTech) Used by Adobe to link anonymous analytics data into a visitor profile and help provide a personalised experience through the website, marketing and advertising.
everest_g_v2 Adobe Audience Manager (EverestTech) This cookie is used by Adobe and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
everest_session_v2 Adobe Audience Manager (EverestTech) This cookie is used by Adobe and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
anj AppNexus Xandr Contains data denoting whether a cookie ID is synced with AppNexus Xandr partners which enables the ability to use data from outside the platform on the platform
icu AppNexus Xandr

Used to select ads and limit the number of times a user sees a particular ad for the AppNexus Xandr platform

It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.

uids AppNexus Xandr Contains a base 64 encoded JSON object which contains external unique randomly-generated values that enable other Prebid Server demand partners to distinguish browsers and mobile devices. It is used the AppNexus Xandr Prebid Server demand partners to select advertisements for delivery by the Platform and to measure the performance of, and attribute payment for, those advertisements.
token AppNexus Xandr Used as a security measure containing a unique value only to verify the origin of opt-out requests for AppNexus Xandr
usersync AppNexus Xandr

Contains data denoting whether a cookie ID is synced with AppNexus Xandr partners

ID syncing enables our partners to use their data from outside the Platform on the Platform. (See our platform privacy page for more info.)

bounce AppNexus Xandr Used by AppNexus Xandr to determines if a visitor leaves the website straight away for use in advertising targeting
sess AppNexus Xandr Used by AppNexus Xandr to test whether a browser is configured to accept cookies
uuid2 AppNexus Xandr Contains a unique randomly-generated value that enables AppNexus Xandr to distinguish browsers and devices. It is matched against information - such as advertising interest segments and histories of ads shown in the browser or device - provided by clients or other third parties and is used to select more relevant advertisements for delivery, and to measure the performance of, and attribute payment for, those advertisements.
ANONCHK Bing Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation
MUID Bing Used to store anonymous Microsoft user ID. Used by Bing to allow synchronising of the ID across Microsoft domains & to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation 
MUIDB Bing Used to registers data on visitors from multiple visits and on multiple websites from Bing search advertising. This information is used to measure the efficiency of advertisement on websites & to ensure that clicks from adverts are verified for reporting purposes and for personalisation 
__cfduid Braze (aka Appboy) Injected by Brazes Content Delivery Network provider to optimize application performance, identify trusted web traffic and avoid malicious attacks
ab.storage.cc.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Caches any Content Cards that have been synced for this user and are available for display for Braze targeted advertising
ab.storage.ccDismissals.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Caches interaction data for Content Cards so that the UI can reflect it properly for Braze targeted advertising
ab.storage.ccImpressions.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Caches interaction data for Content Cards so that the UI can reflect it properly for Braze targeted advertising
ab.storage.ccLastCardUpdated.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Tmestamps stored to help ensure that Content Cards remain up-to-date with minimal networking load for Braze targeted advertising
ab.storage.ccLastFullSync.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Tmestamps stored to help ensure that Content Cards remain up-to-date with minimal networking load for Braze targeted advertising
ab.storage.device.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Used to stores user device attributes automatically collected by the SDK such as language, browser and operating system for Braze targeted advertising
ab.storage.deviceId.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Used to store a randomly generated user ID to recognize anonymous users and for event attribution and messaging in Braze targeting advertising
ab.storage.events.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Website events & actions taken by the user are temporarily stored here and flushed to the Braze backend on a regular basis for use in Braze targeted advertising
ab.storage.lastDisplayedTriggerTime.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Caches around the current state of In-App Message triggering and user interactions - they ensure that users see the In-App Messages they're supposed to see, when they're supposed to see them, regardless of page reloads, delays, exception events, re-eligibility settings, user personalization, networking issues, etc.
ab.storage.lastDisplayedTriggerTimesById.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Caches around the current state of In-App Message triggering and user interactions - they ensure that users see the In-App Messages they're supposed to see, when they're supposed to see them, regardless of page reloads, delays, exception events, re-eligibility settings, user personalization, networking issues, etc.
ab.storage.messagingSessionStart.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Timestamps stored to help ensure that eligible In-App Messages are synced periodically for users 
ab.storage.serverConfig.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Contains configurations sent by the Braze backend to ensure desired functionality to the user in Braze targeted advertising (e.g. whether Content Cards have been purchased by this client / should be refreshed, the VAPID public key which secures Web Push for this client, any custom events/attributes which have been blacklisted in the Braze dashboard and should not be send to the server, etc)
ab.storage.sessionId.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Used to store a randomly generated user ID used to determine when to generate session start and session end events.
ab.storage.sessionId.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Used to store a randomly generated user ID used to determine when to generate session start and session end events.
ab.storage.triggerFireInstancesById.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Caches around the current state of In-App Message triggering and user interactions - they ensure that users see the In-App Messages they're supposed to see, when they're supposed to see them, regardless of page reloads, delays, exception events, re-eligibility settings, user personalization, networking issues, etc.
ab.storage.triggers.ef015d71-1461-4a45-be46-04a1245bdbef Braze (aka Appboy) Caches the set of Braze In-App Messages that this user has been targeted for in the Braze dashboard and is currently eligible to trigger
Braze IndexedDB Support Test#pushSubscribed Braze (aka Appboy) Used to determine whether the user is on a version of Safari that does not support IndexedDB
_fbp Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
ATN Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
fr Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
tr Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
AA003 Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
atdmt.com Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
gt_uid FPS (Ford Personalisation Service) When the FPS script is loaded, a GUID cookie is created, which contains a unique ID
GuxLastVisitedNameplate FPS (Ford Personalisation Service) When the user visits a nameplate page, the nameplate vehicle code is stored into this cookie and can be used for onsite personalisation
NID Google Used to store preferences in a unique Google ID to remember your information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on. These preferences can be used for optimised &/or personalised advertising on Google networks
AID Google Used for targeting purposes to store Google IDs so that your activity can be linked across devices (if you’ve previously signed in to your Google Account on another device), in order to show relevant & personalised advertising across all devices
DSID Google Used for targeting purposes to store Google IDs so that your activity can be linked across devices (if you’ve previously signed in to your Google Account on another device), in order to show relevant & personalised advertising across all devices
TAID Google Used for targeting purposes to store Google IDs so that your activity can be linked across devices (if you’ve previously signed in to your Google Account on another device), in order to show relevant & personalised advertising across all devices
DV Google Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising 
CONSENT Google Used to store Google Network advertising preferences for use in targeted advertising
HSID Google Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content
__Secure-HSID Google Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content
SID Google Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content
test_cookie Google Used by Google to check if your browser supports cookies.
_gcl_au Google Used to monitor how many times people who click on ads end up taking an action on the site (e.g. making a purchase) to allow Google advertising to determine that you clicked an ad and later visited the site. Not used by Google for personalised ad targeting and persists for a limited time only
pagead/1p-conversion/# Google Used for targeting & performance purposes. Data is used for reporting, search query reports for optimisation purposes & time of day optimisations
pagead/1p-user-list/# Google Used for targeting purposes. Audience lists are built based on user interaction of pages on the website. Data is used for search optimisation and as seeds for similar audience lists both to improve performance of media spend.
SIDCC Google Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website.
SSID Google Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website.
__Secure-SSID Google Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website.
1P_JAR Google Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website.
ANID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
IDE Google Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising 
FLC Google Used by Google AdSense DoubleClick to limit the frequency of advertisements so that the user does not see the same advertisement repeatedly. This cookie expires when the session ends.
APISID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
SAPISID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
__Secure-APISID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
__Secure-3PAPISID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
__Secure-3PSID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
mt_mop Google (MediaMath) Used for targeting purposes to optimise ad relevance by utilising visitor data from multiple websites provided by the MediaMath ad-exchanage and Google
uuid Google (MediaMath) Used for targeting purposes to optimise ad relevance by utilising visitor data from multiple websites provided by the MediaMath ad-exchanage and Google
uuidc Google (MediaMath) Used for targeting purposes to optimise ad relevance by utilising visitor data from multiple websites provided by the MediaMath ad-exchanage and Google
id GroupM MInsights Used to record a unique ID for use in GroupM advertising targeting & optimisation and reporting & attribution
mdata GroupM MInsights Used to record a unique ID, timestamp & cookie version for use in GroupM targeted advertising
t/v2/activity GroupM MInsights Used to record information that takes place by a user (such as a landing page visit or a purchase) which can be used to learn more about the traits that characterise a given audience and may be used to build retargeting segments for GroupM advertising
syncdata_## GroupM MInsights Used to record a unique ID, timestamp & MInsights partner ID for use in GroupM targeted advertising
ov GroupM MInsights Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws
src0_xxxx LemonPi Stores the propositions the user has visited on the website. This cookie is read by LemonPI ads to show more relevant content.
lpc LemonPi Stores timestamp and id of a ‘conversion’ for an advertiser’s ad campaign. This is to gather anonymous performance data of ad campaigns and to exclude already purchased propositions from future ads.
lpuid LemonPi Stores a unique LemonPI User ID in the cookie to use for more relevant ads.
bcookie Linkedin Used to store a browser ID cookie for LinkedIn Advertising & Targeting purposes
BizoData Linkedin Used for LinkedIn Insight analytics for reporting & personalisation of advertising
BizoID Linkedin Used for LinkedIn Insight analytics for reporting & personalisation of advertising
BizoNetworkPartnerIndex Linkedin Used for LinkedIn Insight analytics for reporting & personalisation of advertising
BizoUserMatchHistory Linkedin Used for LinkedIn Insight analytics for reporting & personalisation of advertising
bscookie Linkedin Used to store a secure browser ID cookie for LinkedIn Advertising & Targeting purposes
L1c Linkedin Used to store a browser ID cookie for LinkedIn Advertising & Targeting purposes
lang Linkedin Used to remeber the users selected language version of the Ford website to potentially serve up content from LinkedIn advertising or pugins such as the share button in the stored language
lidc Linkedin Used for routing from LinkedIn Share buttons & advertising services
UserMatchHistory Linkedin Used for LinkedIn Insight analytics for reporting & personalisation of advertising. Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
s3_AE Sophus3 (Active Engagement) Used with Sophus Active Engagement service for offering contact forms to prevent repeated offerings
s3_AEsess Sophus3 (Active Engagement) Used with Sophus Active Engagement service for offering contact forms to visitors based on the navigation solely on the current website
s3timer Sophus3 (Active Engagement) Used with Sophus Active Engagement service for offering contact forms to visitors based on the navigation solely on the current website.
xdt_* (e.g. xdt_33) Sophus3 (Active Engagement) Used with Sophus Active Engagement service for re-engaging visitors based on the navigation across multiple websites
guest_id Twitter Used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content and may be used for targeted avertising
i/adsct Twitter Used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content and may be used for targeted avertising
personalization_id Twitter Used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content and may be used for targeted avertising
ct0 Twitter Used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content and may be used for targeted avertising
Controlling and Deleting Cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from Ford websites (or any other website in fact) you can do so by changing the browser settings. 

To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser. 

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function or alternatively, you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.

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