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Driving Experience

Technology should always have a purpose. And when you start your All-New Ford Fiesta, you bring to life a whole range of intelligent features and systems. For example, Active Park Assist, Adaptive Cruise Control, Lane Keeping Aid, Traffic Sign Recognition… Get ready to experience technologies so smart and so useful you’ll wonder how you ever did without them.

Features shown on this page may only be available on selected models. Where available, these features may be optional extras at additional cost. For more info, download price list to view current UK specifications.

Cruise control that can adapt automatically

With Adaptive Cruise Control technology, you choose the speed you want to drive at and the system will maintain it. If the built-in RADAR sensor detects a vehicle ahead, it will slow your vehicle to maintain a pre-set distance. Once the road in front is clear, the system will accelerate to your chosen speed.

Stress-free parking and pulling out

Parking can be a real hassle. But not in your new Fiesta. That’s because Active Park Assist uses a combination of different technologies to do more than steer you into parking spots. With Park Out Assist it helps you pull out of them, too. The Parallel and Perpendicular Parking system can sense if there’s space for your car to fit, then reverse you in. And Side Parking Aid also warns you if there are any lateral obstructions.

Technology that sees what you can’t

A Blind Spot Information System uses RADAR sensors to scan the blind spots on either side of your Fiesta. And if they detect a vehicle you can’t see, an orange light that’s clearly displayed in the corresponding side door mirror illuminates to warn you. If you’re reversing out of a space, and have limited visibility of the traffic situation, Cross Traffic Alert can detect oncoming vehicles and sound a warning. The technology also illuminates a light in the wing mirror: left or right depending on the direction of oncoming traffic.

An advanced system to help you stay in your lane

A Lane Keeping System uses a forward-looking camera to detect if you’re unintentionally drifting out of lane. Lane Keeping Alert then warns you by vibrating the steering wheel and displaying a visual warning. If you're slow to react or don’t respond, Lane Keeping Aid can provide steering torque assistance to help guide you safely back into the right lane. The technology is designed for multi-lane roads (like motorways), so will automatically deactivate at speeds below 43mph (65 km/h) or can be turned off manually.

Selectable Drive Mode

Driving dynamics tailored to you

Fiesta Active's already a flexible vehicle. But you can personalise your driving experience further by altering the Fiesta's throttle response, steering, and even gear-change behaviour to match your driving style or road conditions. Selectable Drive Modes include 'Normal', 'Eco' and 'Slippery'.

Top-down vie on red Ford Fiesta with call sign within green circles

Ford SYNC with Emergency Assistance: can call for help even if you can’t

An important and potentially life-saving part of Ford SYNC is Emergency AssistanceFord Emergency Assistance - updated. In the unlikely event of an accident, where the airbag is deployed or the fuel-pump deactivated, the technology can use a Bluetooth®-paired and connected mobile phone to automatically make a direct call to the Emergency Services for you. You can choose to stop the call, or talk to those services if you need to. Crucially, the system will supply vital information, such as your GPS coordinates, even if you are unconsciousFord Emergency Assistance - updated.

Easier reversing

Bollards, bicycles, low walls…The rear view camera shows whatever’s behind you on the display screen. The system activates automatically when you select reverse gear and using virtual guidelines can help you park in the smallest of spaces.

Ford Fiesta using Adaptive cruise control
Ford Fiesta using Adaptive cruise control

Extra control during hill starts

Hill Start Assist temporarily stops you rolling backwards (or forwards) when making a hill start. The system works by maintaining pressure to the braking system for an extra 2.5 seconds, giving you more time and control as you move your foot from brake pedal to accelerator. It’s also useful when you’re stopping and starting on slippery surfaces.

Less tiring drives, more economical journeys

Cruise Control with Adjustable Speed Limiter helps keep your vehicle within a pre-set speed limit of your choice. It can save you fuel, minimise the chance of you speeding and, like all cruise control systems, allows you to maintain your chosen speed whilst saving you from having to keep your foot on the accelerator pedal.

Ford Fiesta behind another Ford car
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