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Driving Experience

Technology should always have a purpose. And when you start your All-New Ford Fiesta, you bring to life a whole range of intelligent features and systems. For example, Active Park Assist, Adaptive Cruise Control, Lane Keeping Aid, Traffic Sign Recognition… Get ready to experience technologies so smart and so useful you’ll wonder how you ever did without them.

Features shown on this page may only be available on selected models. Where available, these features may be optional extras at additional cost. For more info, download price list to view current UK specifications.

Cruise control that can adapt automatically

With Adaptive Cruise Control technology, you choose the speed you want to drive at and the system will maintain it. If the built-in RADAR sensor detects a vehicle ahead, it will slow your vehicle to maintain a pre-set distance. Once the road in front is clear, the system will accelerate to your chosen speed.

Stress-free parking and pulling out

Parking can be a real hassle. But not in your new Fiesta. That’s because Active Park Assist uses a combination of different technologies to do more than steer you into parking spots. With Park Out Assist it helps you pull out of them, too. The Parallel and Perpendicular Parking system can sense if there’s space for your car to fit, then reverse you in. And Side Parking Aid also warns you if there are any lateral obstructions.

Ford Fiesta steering wheel

Technology that sees what you can’t

A Blind Spot Information System uses RADAR sensors to scan the blind spots on either side of your Fiesta. And if they detect a vehicle you can’t see, an orange light that’s clearly displayed in the corresponding side door mirror illuminates to warn you. If you’re reversing out of a space, and have limited visibility of the traffic situation, Cross Traffic Alert can detect oncoming vehicles and sound a warning. The technology also illuminates a light in the wing mirror: left or right depending on the direction of oncoming traffic.

An advanced system to help you stay in your lane

A Lane Keeping System uses a forward-looking camera to detect if you’re unintentionally drifting out of lane. Lane Keeping Alert then warns you by vibrating the steering wheel and displaying a visual warning. If you're slow to react or don’t respond, Lane Keeping Aid can provide steering torque assistance to help guide you safely back into the right lane. The technology is designed for multi-lane roads (like motorways), so will automatically deactivate at speeds below 43mph (65 km/h) or can be turned off manually.

Ford Fiesta on the road
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