Claire Killwick, Head of Customer Communications at Ford of Britain, said: “As Ride London comes to Essex, we’re excited to lend our support. Ford is committed to selling vehicles that achieve zero emissions whilst driving, and carbon neutrality across its European facilities, logistics and suppliers by 2035. Our Park The Car initiative is part of this and the message is simple - if your journey is under three miles, consider walking or cycling when you can.”
The partnership will also see Ford support RideLondon FreeCycle’s Led Ride scheme.
Enabled by London Cycling Campaign, Led Rides guide people to and from FreeCycle, the free event held on eight miles of traffic-free roads in central London. The Led Rides will come from all 32 of the London boroughs, encouraging people to cycle the short distance into the city centre.
Hugh Brasher, Event Director of London Marathon Events, said: “We are delighted to welcome Ford to RideLondon. We look forward to working with the Ford team to amplify their work in promoting active travel through their association with RideLondon and the innovative “Park the Car’ campaign which encourages car users to cycle or walk rather than drive short journeys.”
More information about Park The Car: Park the Car - New Initiative from Ford | Ford UK
More information about RideLondon: ridelondon.co.uk