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In some sections of the Website, FCE Bank plc. ("Ford Credit") may collect your personal information (for example, when you access your Ford Credit Account through the Website). This Policy also explains how Ford Credit will use that information.
The Website may enable you to purchase, or apply for quotes for products and services such as motor insurance, vehicle lease or hire or accessories. Some of these products and/or services are provided by Ford's partners who will collect additional personal information from you in order to fulfil your requests. Our partners will use the personal information they collect as they describe in their privacy statements or as they explain when you provide your personal information.
In addition to this Policy, some Ford products and services (including some Ford apps) have their own privacy policies which describe in more detail how your personal information is used in a particular context. You can also find out more about what information your vehicle collects and uses by consulting the owners' manual or its accompanying app (where available).
Who we share your personal information with
Your personal information may be disclosed to:
Ford may also transfer your personal information to Ford Credit, Ford Motor Company, other Ford Motor Company Group companies worldwide, and to their service providers. When we transfer your personal information, we will make sure that is used for purposes which are compatible with those described in this Policy.
Transferring your personal information internationally
Your personal information will be treated in accordance with UK law concerning data protection and may be transferred within the European Economic Area ("EEA"), as well as to countries outside the EEA (including to the USA). When we transfer your personal information outside the EEA we will put in place appropriate safeguards in accordance with our legal obligations to ensure that your personal information is adequately protected irrespective of the country to which it is transferred. These safeguards may include obtaining contractual assurances from any third party given access to your personal information that your personal information will be protected by standards which are equivalent to those that protect your personal information when it is in the EEA. If you would like to know more about how Ford protects your personal information when it is transferred outside the EEA, please contact us at the address below.
What personal information will we use?
Ford collects personal information from the Website:
In addition, we;
How do we use your personal information?
We use the personal information we collect from the Website to:
We may combine and analyse your personal information to:
This could include, for example, informing our distribution strategy, evaluating the effectiveness of our marketing and customer service, conducting market analysis and identifying products or services which may be of interest to you, and contacting you to tell you about such products and services.
For more information about how the personal information we collect when your vehicle is serviced or repaired, please see the Repair, diagnosis and servicing for your Ford vehicle section below.
We keep your personal information in identifiable form for as long as is reasonably necessary to fulfil the purposes for which we collected it and to comply with our legal obligations. This generally means holding your personal information for as long as one of the following apply:
What lawful grounds do we rely on when we use your personal information?
There are different lawful grounds that we rely on to use your personal information and we will collect and use your personal information in the following situations:
Personal information you provide to Ford Credit
You may also use www.ford.co.uk to view Ford Credit finance products, and to manage your Ford Credit Account once you become a Ford Credit customer. If you do so, Ford Credit will request additional personal information in order to verify your identity and allow access to your Ford Credit Account. Ford Credit will use this personal information as described when you apply for finance, or once you are a Ford Credit customer, as set out in your Ford Credit agreement.
You have the right as an individual to find out what information we hold about you and for what purposes, as well as to access that information and make corrections if necessary. You also have the right in some circumstances to object to our use of your personal information, to ask us to restrict or erase your personal information or to request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organisations.
Where you have consented to our use of your personal information (please see the section named What lawful grounds do we rely on when we use your personal information? for further information), you can withdraw your consent at any time. If you wish to do so, please contact us at the address below.
We will make all practical efforts to respect your wishes. However, certain legislation, especially related to safety issues or financial regulation (e.g. when dealing with Ford Credit) might prevent this.
If you have chosen to receive marketing communications from Ford and/or Ford Credit you can change your mind at any time. If you would like to stop receiving marketing communications from Ford, please write to:
PO Box 2318
Or email to:
If you would like to stop receiving marketing communications from Ford Credit, please contact:
The Customer Services Manager
FCE Bank plc
Manchester Business Centre
1Tony Wilson Place
Manchester M15 4FN
Or email to:
If you have questions or concerns regarding Ford's use of your personal information, or would like to access the information that Ford holds about you or exercise any of the other rights you have in relation to your personal information, please contact Privacy Enquiry, PO Box 2318, GLASGOW, G33 9DD or email firstname.lastname@example.org.
If you have questions or concerns regarding Ford Credit's use of your personal information, or would like to access the information that Ford Credit holds about you or exercise any of the other rights you have in relation to your personal information, please contact [the Customer Services Manager, FCE Bank plc, Manchester Business Centre, Number One 1Tony Wilson Place, Manchester M15 4FN].
Ford and Ford Credit have appointed a Data Protection Officer. You can contact the Data Protection Officer at email@example.com.
If you have a complaint about the way in which Ford or Ford Credit uses your personal information we hope that in the first instance you will contact us or Ford Credit. You may, however, also make a complaint to the Information Commissioner's Office, which is the authority that upholds information rights in the UK.
Other websites and social networking
The Website may contain links to other websites which are outside our control and are not covered by this Policy. If you access other websites using the links provided, the operators of those websites may collect information from you which will be used by them in accordance with their privacy policies, which may differ from ours.
The Website may also offer you the opportunity to share or follow information about Ford, the Website or the products and/or services available through it using third party social networking functionality (such as through “share this”, “like” or “follow” buttons).
We offer this functionality in order to generate interest in the Website among the members of your social networks, and to permit you to share and follow opinions, news and recommendations about the Website with your contacts. However, you should be aware that sharing personal information with a social network may result in that information being collected by the social network provider and being made publicly-available, including through internet search engines.
We may amend this Policy from time to time. If we make substantial or material changes in the way we wish to use your personal information we will communicate providing a prominent notice on the Website or by contacting you directly. If you do not agree with these changes, please do not continue to use the Website.
Repair, diagnosis and servicing for your Ford vehicle
When your Ford vehicle was manufactured it was assigned a unique number (the Vehicle Identification Number, or VIN). From the VIN we can tell certain information about your vehicle, including its model, age, the software it uses, its technical specifications.
In order to diagnose, analyse, repair or service your vehicle, the technicians working on it will need to collect the VIN together with certain diagnostic information and information about the current state of your vehicle (for example, what software versions it is using, its mileage etc.).
This information will be transferred to a system run by Ford so that the technicians working on your vehicle can be provided with vehicle-specific repair, maintenance and diagnostic information (such as wiring diagrams and vehicle software updates) and information about any past work carried out on your vehicle to assist them to diagnose, repair and/or service it and to enable them to maintain their records.
To make sure your vehicle has a comprehensive diagnosis record, information about what work is done to your vehicle when it is serviced or repaired will be linked to the VIN of your vehicle. This will be transferred to the system and stored so that Ford (or any third parties it authorises to use the system in this way) can make information about past repair or service available to any dealer or repairer anywhere in the world who needs to repair or service your vehicle.
The information held on the system is also used by Ford to enable the diagnosis, repair of your vehicle, to manage and administer warranties and similar products and services, for product safety and research and development purposes and to enable Ford to comply with its legal obligations.
In addition to the transfers of information described above, Ford may also pass this information to:
You can find out more about the legal grounds we rely on when we use your personal information What lawful grounds do we rely on when we use your personal information?.
Given the global nature of the system, VIN information is transferred to countries outside the European Economic Area by Ford. You can find out more about the international transfers of personal information we make Transferring your personal information internationally.
As this information is a formal record of your vehicle, we retain it for [20 years].
If you have any questions, or would like to access the information about your VIN held in the system or exercise any of the other rights you have in relation to your personal information (you can find out more about these here), please write to:
PO Box 2318
Or by email to:
Ford Motor Company Limited. Registered in England: No.235446, Registered Office: Eagle Way, Brentwood, Essex, CM13 3BW, England.
– PP-18-002 – Published – 27.04.2018