What is Customer Viewpoint?
Customer Viewpoint is Ford Motor Company's survey process for measuring customer satisfaction with dealership sales and service experiences. The objectives of the Customer Viewpoint programme are for Ford Motor Company to:
- Receive feedback on how effectively Ford and our dealerships perform in in delivering an excellent customer experience
- Focus Ford and dealership personnel on understanding and responding to the needs and expectations of customers
- Identify areas where Ford and our dealers needs to improve our service to our customers