• What are the benefits to me of Ford collecting my information?
• What information might be collected by Ford Web Sites?
• How will Ford collect and store this information?
• For how long will Ford store this information?
• Where will your personal information be stored?
• Why do Ford collect this information?
• Who does this policy apply to?
• Ford's Commitment to Children's Privacy
• What are cookies?
• What are Customer Profiles?
• How do I correct information about myself?
• What about Internet & Site Security?
• What options do I have if I choose to register?
• What happens if I choose not to register?
• Under what conditions might this Privacy Policy not operate?
• How do I contact you?

1. To make the Site easier for you to use by not having to enter information more than once.
2. Help us to provide information faster.
3. To help us create content more relevant to you.
4. To help you quickly find services or information available from Ford.
5. Using information to make improvements to the Site.
6. Assessing general trends within the Web Site and its use.
7. To alert you to new products, special offers, updated information and other new services that Ford considers to be of interest to you. Where you have given us your permission we might authorise other companies to contact you directly.

A: At Ford, we intend to give you as much control as possible over your personal information. In general, you can visit Ford on the Web without telling us who you are or revealing any information about yourself. There are times, however, when we may need information from you, such as your name and address. It is our intent to let you know before we collect information from you on the Internet.

We will only collect personal information that can be directly associated with you after you have completed the Ford Internet Registration Process.

Even before registration we will collect anonymous information about how you have used the Web Site. This is a common standard procedure for any Web Site on the Internet. The information collected does not personally identify you but may be helpful to us for marketing purposes or improving the services we offer.

If you choose to give the Ford personal information via the Internet that we may need -- to correspond with you, process an order or provide you with a subscription, for example -- it is our intent to let you know how we will use such information. If you tell us that you do not wish to have this information used as a basis for further contact with you, we will respect your wishes.

A: The Site can collect information about you in a number of ways; either directly requesting it from you (as on a registration form) or by automatically recording information about your visit to this Site. For example we might collect data regarding your journey through the Site or record the options that you have chosen to take.

Information is stored in a secure environment protected by a combination of physical and technical measures. There is no general public access to this information.

A: Ford will store this information in a secure and protected environment for as long as we believe it will better help us to understand how we can serve you, and respect your wishes. In addition legislation might oblige us to store this information for a certain period of time.

To understand how you can amend, or update information stored about you then please refer to the appropriate question in this section.

A: Ford operates in many countries across the world. To enable us to offer consistent service to you, our customers, wherever you may be, we manage our Internet sites from one central site. This is currently in the United States of America. This information will be treated in accordance with the legal provisions under English law concerning data protection and may be stored and processed inside or outside the European Union anywhere in the world. European laws require you to give your unambiguous consent to us.

A: We need this information to help us improve our services to you; we want to make it easier to tailor our products and services to your particular needs.

A: This policy applies to web sites designed for the use of individual consumers; it does not apply to corporate visitors.

A: Protecting the privacy of children is important. For that reason, we never collect or maintain information at our web site from those we actually know are under 13 without first obtaining verifiable parental consent, and we will not condition participation on a child providing more personally identifiable information than is necessary to participate in the activity. Upon request, parents may review their child's information or request it may be deleted.

A: There is a technology called "cookies" which can be used to provide you with tailored information from a Web Site. A cookie is an element of data, a file which is nothing but a line of text, that a Web Site can send to your browser, which may then store it on your system. Some Ford pages use cookies so that we can better serve you when you return to our Site. For example a cookie might help you to avoid having to re-enter data you have given us before.

You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.

Click here to view the cookies policy

A: Every registered customer has a unique personal profile. Each profile is assigned a unique personal identification number, which helps us ensure that only you can access your profile.

When you register, we create your profile, assign to you a personal identification number, then might send this personal identification number back to your hard drive in the form of a cookie. This code is uniquely yours. It is your passport to seamless travel across many of the Ford Web Sites. This might allow you to visit Sites without having to fill out multiple registration forms with information you've already provided. Even if you switch computers, you won't have to re-register - just use your Registration ID to identify yourself.

Your customer profile might also be used to customise what you see on the Web Site to meet your personal preferences and settings.

A: Some Ford Web Sites operate registration pages that allow you to review and update the Personal Information you have submitted. Elsewhere, you are simply given the option of cancelling your membership of the service. In other cases where you need to correct Personal Information you have submitted previously to a Ford Site please follow the instructions provided.

A: The Internet is not a secure system and you should always be cautious about the information you disclose whilst on-line.

Personal Information collected by Ford Sites is stored in secure operating environments that are not available to the public. In some cases, such as the transmission of credit card numbers, the Personal Information is encrypted before you conduct your transaction, using appropriate secure technology.

A: If you decide to register, you will be able to select the kind of information you want to receive from Ford. If you do not want Ford to communicate with you about other offers regarding Ford products, programs, events, or services you should take the appropriate option.

These offers might be sent to you by e-mail, postal mail, telephone or any other appropriate means.

A: If you choose not to register or provide personal information, you will in most cases still be able to use most of the Ford Web Sites. However you will not be able to access areas that require registration.

Even if you do not register we will sometimes collect anonymous information about how you have used the Web Site. This is information that does not personally identify you but which may be helpful for marketing or improving the services we offer.

A: In addition to directly providing information to a Ford Web Site, you might also provide Personal Information through chat sessions, e-mail exchanges or bulletin board use made available to you on Ford Web Sites. The Privacy Policy does not cover this type of transfer of your Personal Information. You should always be careful when distributing your Personal Information in this manner.

A: If you have any questions or comments about our privacy practices, you can contact us at:

Ford Motor Company Limited,
PO Box 2439,
Glasgow,
G40 3WX.