Vision

Our vision is simply to be the world's leading consumer company for automotive products and services. People are at the heart of our vision and we strive to improve the quality of peoples' lives through progress. That's the true story of Ford - in the beginning, now and always.

Mission

We see ourselves as a global, versatile family with a proud heritage. We have a passion that drives us to create excellent products and services that our customers welcome, both now and in the future.

Values

At Ford, people come first. As a company, we are responsible for the welfare of our customers, our employees and our society. Our approach must also be in complete harmony with the needs of the environment, and with the requirements of modern technology.