For me filmmaking, no matter what the length or the purpose of the project, is about telling a story. The notion of ‘redundant’ cars being carried away to make room for the Mondeo is a very charming story, and I felt that we could tell it in a memorable and striking way.
Why is the film called ‘Desire’?
First and foremost, it's about the instant desire that the Mondeo sparks. The need to have the car, and the recognition that your old car simply won’t do.
So, how did you make the cars float?
We relied on a combination of different techniques to create the floating cars. We actually had a really light car that weighed about four to five kilograms that floated filled with helium. I believe this was the first time ever this type of car has been captured on film. We also used special cars made of carbon fibre, and some of the floating cars were added in digitally in post-production.
Why not do it all through special effects? Wouldn’t that be easier?
It was important to me to keep the film as authentic as possible, and I felt we could achieve that by shooting as much as possible on camera. We didn’t want high-tech special effects to overshadow or take precedence over the vibrancy and warmth of the idea.
