Ford Motor Company has always led the way when it comes to innovation. And when it comes to reducing environmental impact through technology, Ford are equally committed to showing the way – across all areas of the business.
A new range of communications about bioethanol (E85) powered vehicles include a TV ad that uses state-of-the-art filming techniques and presents a secret, awe-inspiring glimpse into the world of elephant, dolphin and polar bear babies as they develop in the womb. That’s because Ford’s bioethanol Flexifuel technology, which significantly lowers fossil CO2 emissions, has been formulated with the future of all of the next generation in mind.
No real animals were used in the making of this TV ad.
Forging ahead with ecologically sound Flexifuel vehicles
Ford was the first vehicle manufacturer in Europe to offer production passenger vehicles with Flexifuel Vehicle (FFV) technology.
At the 2007 International Geneva Motor Show, Ford was pleased to announce that it will extend its FFV range by offering Flexifuel versions of the new Mondeo, Galaxy and S-MAX in early 2008. Currently Focus and C-MAX FFVs are available in the UK.
As you’re probably well aware, CO2 is widely recognised as the main contributor to climate change. But did you know, according to current studies, bioethanol in combination with FFV technology can significantly reduce fossil CO2 emissions compared to petrol vehicles? That’s because the CO2 emitted by using bioethanol in FFVs is extracted from the atmosphere through the growth of new plants (by photosynthesis), and these plants are used to produce the renewable fuel bioethanol. You can find out more about bioethanol and the vehicles that run on it by selecting the link below.
Pioneering environmentally advanced technologies
Through the existing range of low-CO2 technologies, both with conventional and alternative engines, Ford already offer one of the broadest ranges of environmentally advanced vehicles. Looking ahead it is important to recognise that there is no simple remedy to the CO2 problem, therefore Ford will continue to invest and research heavily in a wide range of environmentally advanced and affordable technology solutions. For example, projects are underway to develop new generations of petrol and clean diesel engines based on advanced fuel-saving direct injection technologies and produce new generations of fuel saving transmissions.
Ford are proud to demonstrate a commitment to sustained progress in as many areas as possible that will reduce environmental impact. These include wind turbines at Dagenham, photovoltaic panels (solar panels used to generate electricity) at Bridgend and ingenious new recycling initiatives in both final products and manufacturing processes.
How can an engine run on two types of fuel? How many models are available with Flexifuel engines? Find the answers to these frequently asked questions (FAQs) and more, using the link below.
