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No compromise solutions to lower CO2
Ford reveals a technologically driven initiative specifically intended to continue its strategy to improve fuel economy and lower CO2 emissions, without compromising its great design or driving dynamics. The new 5-door Focus ECOnetic with optional Auto-Start-Stop brings many of these Ford ECOnetic Technologies together to achieve an impressive 99 g/km CO2 emissions and 74.2 mpg/3.8 l/100 km fuel economy.
 
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You'll discover how you can reduce your environmental impact and make savings with a wide range of innovations including the new EcoBoost petrol engines, enhanced Duratorq diesel engines and Ford PowerShift transmissions.
 
Ford Motor Company's global EcoBoost engine family is designed to deliver affordable, fuel-efficient vehicles that are also great to drive. Direct petrol injection, turbocharging and twin variable valve timing all combine to improve fuel economy by up to 20%, compared to conventional petrol engines.
 
For consumers wanting the best fuel economy and lowest CO2 emissions Ford continues to offer its dedicated ECOnetic range including the best in class Fiesta at 98 g/km. In addition, the 2010 Focus ECOnetic achieves 99 g/km by being the first vehicle to feature the optional new Auto-Start-Stop system together with Smart Regenerative Charging and the all-new driver information system, Ford Eco Mode.

Ford Econo Check

Take advantage of the innovative new Ford Econo Check and learn how to optimise your driving.
Ford EcoBoost engines
Ford EcoBoost petrol engines featuring turbocharging and direct injection technology can provide you with the performance of a larger engine with the fuel economy and CO2 benefits of a smaller engine.
 
EcoBoost engines are a key part of Ford ECOnetic Technologies. The all-new 1.6-litre engine for the new Ford C-MAX and the 2.0-litre engine for Mondeo, new S-MAX and new Galaxy combine three key engineering advances. Firstly, there is direct petrol injection, secondly turbocharging and, thirdly, twin variable valve timing. By maximising combustion efficiency threefold, the engines are more efficient and reduce CO2 emissions by up to 20% compared to conventional petrol engines with a similar power output.
 
The technology featured in Ford EcoBoost engines builds on existing petrol engine knowledge, and offers customers a more affordable alternative to reduce carbon emissions than equivalent hybrid or diesel engine designs.
Above all, it is technology that makes good sense, while the responsive performance adds even more driving enjoyment.
Auto-Start-Stop
The Focus ECOnetic 5-door sees the debut of the optional new Ford Auto-Start-Stop system. The system automatically shuts down the engine when the vehicle is at idle – at a red light, for example – and restarts the engine when the driver wants to move off, saving the fuel usually wasted while the vehicle is stationary.
 
This advanced system has been carefully designed with customer comfort in mind providing consistent starting and stopping performance that is smooth, quiet and seamless – meaning you don't have to make any changes to the way you drive.
The system can reduce fuel consumption and CO2 emissions by up to 5% in mixed driving conditions. While in an urban environment and in heavy traffic the savings could increase to as much as 10%.
Smart Regenerative Charging
Smart Regenerative Charging creates 'free' electrical energy when you brake which is used to boost your existing power sources. 
 
This helps to ensure that the battery is kept charged in the most efficient way thus reducing the amount of fuel used.
 
Another example of efficient technologies aimed at improving fuel efficiency and lowering CO2 emissions.
Ford Eco Mode
Another first for the 2010 Focus ECOnetic, this smart software provides useful advice on achieving better fuel economy according to your driving style. This system assesses the influence of your driving behaviour on fuel consumption -including gearshifting, anticipation (driving as consistently and smoothly as possible) and motorway driving (driving at the most efficient speed on motorways and country roads). In addition, the system considers the percentage of cold-engine short trips.
 
Ford Eco Mode then generates a driver profile and a score based on areas where you can improve fuel economy. Over time, this technology will help you to save fuel and so reduce running costs while having less impact on the environment.
ECOnetic evolves
Our range of award-winning Ford ECOnetic models continue to benefit from longer gearing, ultra-low rolling resistance tyres, lowered suspension, unique engine calibrations and better aerodynamics resulting in much improved CO2 emissions.
 
During 2010 a number of Ford ECOnetic Technologies will be featured for the first time in the latest Focus ECOnetic model. These include Auto-Start-Stop, Smart Regenerative Charging and Ford Eco Mode. Combined, these help to deliver lower emissions of 99 g/km and achieve better fuel efficiency at 74.2 mpg/3.8 l/100 km whilst maintaining its great driving dynamics and stylish looks.
 
Even without optional Auto-Start-Stop the Focus ECOnetic 5-door and wagon models achieve 104 g/km.  
 
The Ford ECOnetic vehicle range demonstrates how we are committed to offering customers a unique combination of fuel-saving technologies in one package as part of our vision for a more sustainable future.
 
Note: Fuel economy figures quoted are based on the European Fuel Economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world.
 
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