B-MAX highlights Ford’s vision
Ford unveilled its dramatic new B-MAX vehicle at the 2011 Geneva Motor Show, providing an early preview of exciting innovations from Ford in the small car market.
The B-MAX has a unique new body design which eliminates the traditional B pillar and features twin rear sliding doors. This innovative format – which has already been engineered for production – promises best-in-class access to the cabin, together with unmatched convenience and flexibility.
“With its highly popular S-MAX and Galaxy, and more recently the all-new C-MAX and Grand C-MAX, Ford has a proven history of bringing innovation and style to the multi-activity vehicle market,” said Stephen Odell, chairman and CEO, Ford of Europe.
“The new B-MAX signals that Ford is ready to bring the same bold thinking to the small car market. With its unique door format and dynamic design, the B-MAX sends a strong message that customers looking for a compact, stylish and versatile vehicle will soon have an exciting new choice.”
New vision for compact vehicles
With a highly compact footprint, the B-MAX is ideally placed to meet the fast-growing demand for downsized cars which are better suited to congested urban conditions, but without sacrificing interior space and comfort.
“With the B-MAX we set out to create a vehicle that captures the spirit of a smaller S-MAX,” said Martin Smith, Ford of Europe’s executive design director. “We wanted to show that a small car could be very spacious and practical inside, while still having the sleek, dynamic appearance that has made the S-MAX so popular.”
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The B-MAX has a unique new body design which eliminates the traditional B pillar and features twin rear sliding doors. This innovative format – which has already been engineered for production – promises best-in-class access to the cabin, together with unmatched convenience and flexibility.
“With its highly popular S-MAX and Galaxy, and more recently the all-new C-MAX and Grand C-MAX, Ford has a proven history of bringing innovation and style to the multi-activity vehicle market,” said Stephen Odell, chairman and CEO, Ford of Europe.
“The new B-MAX signals that Ford is ready to bring the same bold thinking to the small car market. With its unique door format and dynamic design, the B-MAX sends a strong message that customers looking for a compact, stylish and versatile vehicle will soon have an exciting new choice.”
New vision for compact vehicles
With a highly compact footprint, the B-MAX is ideally placed to meet the fast-growing demand for downsized cars which are better suited to congested urban conditions, but without sacrificing interior space and comfort.
“With the B-MAX we set out to create a vehicle that captures the spirit of a smaller S-MAX,” said Martin Smith, Ford of Europe’s executive design director. “We wanted to show that a small car could be very spacious and practical inside, while still having the sleek, dynamic appearance that has made the S-MAX so popular.”
Return to overview page