As Ford of Britain enters its centenary year – marking 100 years in the UK - it is celebrating 34 consecutive years of car sales leadership and an astonishing 45 years of UK commercial vehicle sales leadership.

Ford's top-selling vehicle range secured almost 15 per cent of the UK's total 2010 market for the blue oval. Other highlights of the official full-year 2010 figures from the Society of Motor Manufacturers and Traders (SMMT) include:

• Number one UK car brand for 34 successive years.
• Ford commercial vehicles have been the UK's favourite for 45 years.
• Ford Fiesta is the UK best seller for the second successive year.
• Ford Fiesta and Ford Galaxy are segment leaders in fleet, retail and total sales.
• Ford Transit and Ford Fiesta Van registered significant sales increases compared with 2009.

Nigel Sharp, Ford Britain managing director, said: "Ford's 2010 sales performance benefitted from a steady flow of new models, including C-MAX, Mondeo, S-MAX and Galaxy, and the unrivalled strength of its dealer network. In an intensely competitive market our disciplined approach to the market saw a strengthening in retail and commercial sales, which was supported by a clear pricing and communications strategy.

"There will be tough market conditions again in 2011 but we are looking forward to a successful centenary year, starting with the launch of the exciting, new Ford Focus in the next couple of months."

Return to overview page