Ford's top-selling vehicle range maintained its clear sales lead of the UK market during March's changeover to the "11" plate.

Official figures released by the Society of Motor Manufacturers and Traders show that without the benefit of the scrappage incentive scheme that boosted sales in March 2010, total UK car sales in March this year were down 7.9 per cent to 366,101 units.

Ford's share of total car sales was 14.4 per cent, down from 15.6 per cent in March 2010. In contrast, Ford's retail car market share in March was 14.0 per cent, 0.9 percentage points up compared with the same period in 2010.

Ford Fiesta was the UK car sales leader in March and for the year to date with the Ford Focus in 2nd place.

The strong appeal of the Ford car range to customers is best illustrated by the increase in retail share for the month and also the increase from 12.3 to 13.2 per cent for the year to date, compared with the same period last year. Importantly, for the year to date Ford has also extended its lead over its closest rival in retail sales and share, compared with the same period in 2010.

Find out more about Fiesta
Find out more about Focus
Return to overview page