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Privacy
Internet privacy policy
 
Ford Motor Company Limited ("Ford") respects the privacy of every individual who visits its Web Sites and any information collected about you will firstly be used to fulfil any service you might request and secondly improve how as a company we serve you. We do this by making appropriate use of the information.
 
This information will not be disclosed to anyone outside of the Ford Motor Company Group ¹, its affiliated or associated companies, its agencies, dealers or licensees, and other companies with which Ford has arranged services for your benefit and any assignees, transferees or replacements of the above referred parties. It will be treated in accordance with the legal provisions under English law concerning data protection and may be transferred to the USA or countries outside the EEA for the purpose of business administration.
 
You have the right as an individual to find out what information we hold about you and make corrections if necessary; you also have the right to ask us to not use the information. We will make all practical efforts to respect your wishes. However, certain legislation, especially related to safety issues or financial regulation (e.g. when dealing with Ford Credit) might prevent this.
 
If you have any specific questions that are not covered in the FAQ section please mail your enquiry to Ford Motor Company Limited, PO Box 2439, Glasgow, G40 3WX.
 
¹The Ford Motor Company Group, a company based in the United States of America, ("FMC") in the context of this Privacy Policy includes those companies where Ford owns at least 25% of the company (this includes Mazda).
 
 
Mobile and WAP privacy policy
 
Ford respects the privacy of every individual who visits its WAP Sites and any information collected about you will firstly be used to fulfil any service you might request and secondly improve how as a company we serve you. We do this by making appropriate use of the information.
 
Types of permissions 
For Brochure requests – where permission is given for future contact you are consenting to receive text and postal contacts.
For Keep Me Informed requests – where permission is given for future contact you are consenting to receive text and postal contacts.
For Test Drives requests – where permission is given for future contact you are consenting to receive text, voice and voicemail and postal contacts. 
 
Using your information 
This information will not be disclosed to anyone outside of the Ford Motor Company Group, its affiliated or associated companies, its agencies, dealers or licensees, and other companies with which Ford has arranged services for your benefit. It will be treated according to the standards set by English and European legislation on acceptable data retention and protection. Your information may be initially stored and processed inside or outside the European Union so long as that country has standards of data protection similar to those set in the European Union. 
 
SMS Data 
Our mobile services provider is required to be able to provide historic information data to local telecommunications regulators, mobile operators and authorities on request. This includes opt-in, opt-out, inbound message and outbound message, date and time, mobile phone number and network operator. This data is not available to Ford or its consumers. For further information and contact details please log onto the following sites;
 
For more information about OFCOM view the link below.
 
For more information about PhonePay Plus view the link below.
 
Our mobile services provider also complies with the standards and rules set out by the Global Mobile Marketing Association (MMA), view the link below.
 
Contact Us 
You have the right as an individual to find out what information we hold about you and make corrections if necessary; you also have the right to ask us to not use the information. We will make all practical efforts to respect your wishes. However we may be prevented from doing so by legislation, for example relating to health and safety or financial regulation (e.g. when dealing with Ford Credit).
 
For questions that are not covered in the FAQ section please mail your enquiry to Ford Motor Company Limited, PO Box 2439, Glasgow, G40 3WX. 
 
Use of Cookies on our WAP site 
Cookies are only used in the process of Keep Me Informed, Test Drive and Brochure Requests. This is only so that we can keep a record of the session, no customer data is stored. 
 
Charges 
Text messages you send to the Ford shortcode will be charged at your standard network operator cost. You will also be charged your standard network WAP and download charges to access the WAP site and download any content. Text messages sent to you by Ford are free of charge 
 
Browsing 
To browse our WAP site and access the content you must have WAP access enabled on your phone and an appropriately capable handset (e.g. to support video content). Any downloaded content must not be used in any context that might be construed as defamatory or derogatory and may not be used for any commercial purposes without the written permission of Ford Motor Company Limited. Your network operator must also allow our content to be downloaded. If you are unsure please consult your mobile phone service provider before attempting to download the content. The Ford Motor Company Group, nor any of its agents, suppliers or consultants shall be liable or responsible in the event that you are unable to access the content, or for any difficulty in downloading it to, or accessing it on, your handset. For questions around content that has been downloaded to your handset please see our FAQ’s section. 
 
Ford Motor Company Limited. Registered in England: No.235446, Registered Office: Eagle Way, Brentwood, Essex, CM13 3BW, England.


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